3 of the Best Ways to Get Your Brand Out There (+ Why They Work!)

Take a moment to Google “how to get your brand out there” and you’ll find one key theme missing from the results - collaboration. In business, there’s so much emphasis put on competition and creation, with a dash of curation, yet the fundamental aspect of collaboration is often overlooked. Adding it into your strategy not only creates opportunities for you to reach a new audience, but it helps you to establish key relationships with people who get it. So, I’ve rounded up the best ways to get your brand out there through collaboration, just for you! You’ll discover: what they are, how they work, why they work plus some bonus resources and ideas to make your collaborations a success…

 
Get your brand and business out to your audience with webinars, instagram takeovers and guest blogging. How collaborating with industry influencers and other female entrepreneurs, business owners, bloggers, creatives and professionals can help grow your following, grow your email list, increase engagement, boost your sales and book more clients through social media, live video collaborations, guest post submissions and more!
 

 

1. JOINT-VENTURE WEBINARS

 

What are they?

Live video workshops, usually held by 2 people (who can each be anywhere in the world) who have together created an educational presentation that they will talk viewers through with additional information than is just on the slides. The presentation usually has one key learning outcome that is broken down into steps. This is often then followed by an exclusive, relevant offer to purchase products/services as a bundle from both parties, leading into a Q&A from the audience. As each person talks, the screen switches to show them, except when the presentation screen is being shared.

How do they work?

  • Pitch the idea, discuss the workings and sign a contract
  • Social media and email marketing promotion of the webinar begins

  • Interested viewers sign up for access to the live webinar - they receive a link to the page via email: the page usually has social media share buttons, a chat box and a ‘buy now’ button

  • Audio/visual check >> introductions >> screenshare the presentation

  • After the webinar, an email is sent out to registered viewers with a replay link (usually lasts for 24 hours) and a reminder of the offer with a link to purchase

Why do they work?

Both parties not only get to be in front of the others’ audience (which has shared needs/wants with their own) but they get to add value and demonstrate expertise -- the best way to gaining trust and expanding your audience. Doing this in real-time is even more beneficial as viewers get to know your personality and that you’re able to answer their questions when on the spot. The workshops are then able to be sold after the replay expires to create passive income!

 

 

2. INSTAGRAM TAKEOVERS

 

What are they?

You publish content on the Instagram account of a relevant brand/business owner/blogger as both Instagram Stories and Instagram posts. You get a chance to introduce yourself, share your personality and interests, plus perhaps take the audience behind the scenes of something interesting you’re up to.

 

How do they work?

  • Pitch the idea, discuss the workings and sign a contract

  • You log in to their account and publish content across 24 hours

  • Both parties promote it on their social media channels

Why do they work?

It adds to the account but from a new perspective. Followers get introduced to a new person who they might not have come across because of the Instagram algorithm, plus they get to know you more personally than when you’re writing a guest post or hosting a joint-venture webinar -- they choose to follow you if you suit their preferences, therefore you grow followers of those who are genuinely interested and will likely become friends/fans/clients/customers.

 

 
 
 

3. GUEST POSTS

 

What are they?

Writing a post on someone else’s blog that provides value and demonstrates your knowledge whilst meeting the needs of their audience. Mostly non-promotional, except for a byline at the end and perhaps one additional link back to one of your blog posts within the body.

How do they work?

  • Pitch the idea, discuss the workings and sign a contract

  • You write the post and submit it by the deadline (usually written in Google Docs to allow for collaboration & proofreading before it goes live)

  • The blog author schedules the post and promotes it like it’s their own, including your social media handles - you also promote it

Why do they work?

The audience are already readers of the blog and it requires no extra effort from them to sign up or block out more time of their day (like they do for a webinar). They trust the author of the blog to only have people on to guest post who are relevant and knowledgeable, so they’re more open to you from the start. You’re there to benefit the reader and may even have a free content upgrade (like a mini email course or PDF download) for them - whilst this means you’re growing your email list, they’re also getting something for free that’s useful to them.



5 Bonus Ways To Get Your Brand Out There Through Collaboration

  • Volunteer to host an existing Twitter chat

  • Submit quotes and testimonials

  • Put in a request to be a podcast guest

  • Team up on a YouTube video if you’re local

  • Run a joint-giveaway

Collaborations can be fun, refreshing and mutually beneficial when done right -- do them regularly (maybe even more than just publishing to your own channels) and you’ll get your brand out there in no time!


Pin it for later!

 
Get your brand and business out to your audience with webinars, instagram takeovers and guest blogging. How collaborating with industry influencers and other female entrepreneurs, business owners, bloggers, creatives and professionals can help grow your following, grow your email list, increase engagement, boost your sales and book more clients through social media, live video collaborations, guest post submissions and more!